1. Immersive Brand Exploration
To truly understand the essence of Nath Ashram, BrandKob embarked on a spiritual journey—traveling 800km to experience the Ashram’s environment firsthand. This trip allowed us to understand the energy, atmosphere, and goals of Nath Ashram beyond its physical boundaries.
We immersed ourselves in the natural surroundings and the Ashram’s daily rituals, soaking in the spirit and core values that would ultimately define the brand identity. Through our stay, we could feel the mood of the brand and understand the nuances that needed to be reflected in its visual identity.
2. Logo Design
The three-faced deity of Lord Shiva was at the heart of the design concept. This representation symbolizes transformation, the spiritual trinity (creation, preservation, and destruction), and a connection to the divine.
- We created a modern interpretation of the three-faced Shiva, simplifying its forms to make it easily recognizable and impactful for younger, digitally inclined audiences.
- The logo uses geometric shapes and minimalistic lines to give it a contemporary and clean look while staying faithful to its spiritual roots. The typeface was chosen to be modern yet reflective of the serenity and timelessness of the Ashram’s philosophy.
3. Color Palette & Typography
Drawing inspiration from nature, we chose strong spritiual color—maroon, saffron and yellow —to evoke a sense of energy, optimism, and power. These colors are aligned with the ashram’s focus on unity with the spritiual world.
The typography is modern, with a clean, sans-serif font for readability, balanced with subtle touches of elegance to reflect the Ashram’s spiritual depth.
4. Visual Identity & Thematic Design
The visual identity extended beyond the logo to encompass a complete brand look and feel.
- Posters and Collateral: Designed to be modern yet simple, the collateral design brought forward spiritual symbols in contemporary, clean visuals—perfectly balancing ancient wisdom and modern simplicity.
- Web & Digital Presence: The website and social media designs echoed the same aesthetic, with a focus on minimalism and clean lines to highlight the brand’s mission. Interactive elements like membership portals, event listings, and donation systems were seamlessly integrated into the design to ensure ease of use while maintaining the spiritual calm that the Ashram embodies.
5. Brand Storytelling
We ensured that the story of Nath Ashram wasn’t just about the physical space, but also about the digital connection it offers to modern spiritual seekers. The design elements and narrative resonated with the youthful energy of the brand, emphasizing inclusivity, growth, and learning. This story was carried through all of the brand’s assets, ensuring that anyone who interacted with the Ashram’s materials felt the same sense of belonging and connection.