WELCOME

01.

Company Profile

Nath Ashram, established by Baba Ji, serves as a spiritual sanctuary where seekers from all walks of life come together to explore, learn, and grow in their spiritual journeys. This vibrant hub is dedicated to fostering a better, more inclusive, and united world by organizing transformative initiatives that help individuals find inner peace and enlightenment. Beyond a place of reflection, Nath Ashram is a vibrant community of people committed to personal growth, yoga, and a higher purpose.
A Visual Brand Identity that Embodies Spirituality and Modernity – Nath Ashram
02.

The Brief

Nath Ashram was looking for a complete visual brand identity that resonated with its mission of peace, inclusion, and spirituality, while targeting a younger audience.

– The Logo design needed to reflect the core of Nath Ashram—an ancient yet modern sanctuary. The design needed to depict a three-faced deity of Lord Shiva, symbolizing the divine trinity and spiritual transformation, but with a contemporary twist.
– The visual identity had to be clean, modern, and youthful, aligning with the ashram’s evolving approach to spiritual practice and community engagement.
– It needed to speak to the younger generation that seeks deeper meaning, connection, and mindfulness through the digital space.
Location

Prayagraj, India

Industry

Cultural & Society

All Involvements
03.

The Approach

1. Immersive Brand Exploration

To truly understand the essence of Nath Ashram, BrandKob embarked on a spiritual journey—traveling 800km to experience the Ashram’s environment firsthand. This trip allowed us to understand the energy, atmosphere, and goals of Nath Ashram beyond its physical boundaries.
We immersed ourselves in the natural surroundings and the Ashram’s daily rituals, soaking in the spirit and core values that would ultimately define the brand identity. Through our stay, we could feel the mood of the brand and understand the nuances that needed to be reflected in its visual identity.

2. Logo Design

The three-faced deity of Lord Shiva was at the heart of the design concept. This representation symbolizes transformation, the spiritual trinity (creation, preservation, and destruction), and a connection to the divine.

  • We created a modern interpretation of the three-faced Shiva, simplifying its forms to make it easily recognizable and impactful for younger, digitally inclined audiences.
  • The logo uses geometric shapes and minimalistic lines to give it a contemporary and clean look while staying faithful to its spiritual roots. The typeface was chosen to be modern yet reflective of the serenity and timelessness of the Ashram’s philosophy.
3. Color Palette & Typography

Drawing inspiration from nature, we chose strong spritiual color—maroon, saffron and yellow —to evoke a sense of energy, optimism, and power. These colors are aligned with the ashram’s focus on unity with the spritiual world.
The typography is modern, with a clean, sans-serif font for readability, balanced with subtle touches of elegance to reflect the Ashram’s spiritual depth.

4. Visual Identity & Thematic Design

The visual identity extended beyond the logo to encompass a complete brand look and feel.

  • Posters and Collateral: Designed to be modern yet simple, the collateral design brought forward spiritual symbols in contemporary, clean visuals—perfectly balancing ancient wisdom and modern simplicity.
  • Web & Digital Presence: The website and social media designs echoed the same aesthetic, with a focus on minimalism and clean lines to highlight the brand’s mission. Interactive elements like membership portals, event listings, and donation systems were seamlessly integrated into the design to ensure ease of use while maintaining the spiritual calm that the Ashram embodies.
5. Brand Storytelling

We ensured that the story of Nath Ashram wasn’t just about the physical space, but also about the digital connection it offers to modern spiritual seekers. The design elements and narrative resonated with the youthful energy of the brand, emphasizing inclusivity, growth, and learning. This story was carried through all of the brand’s assets, ensuring that anyone who interacted with the Ashram’s materials felt the same sense of belonging and connection.

No Shortcut - BrandKob Values
04.

The Outcome

– Immersive Brand Experience: The 800km journey to Nath Ashram helped us create a visual identity that was true to the essence of the brand. The experience of staying at the Ashram and connecting with its mission allowed us to design a brand that felt as welcoming and peaceful as the physical space itself.
– Logo Design with Spiritual Meaning: A modern take on the three-faced deity of Lord Shiva, capturing the spirit of spiritual transformation and timeless wisdom.
– Thematic and Modern Visual Identity: A visual identity that’s modern, clean, and minimalist, yet deeply rooted in spiritual tradition, perfectly blending the ancient and contemporary for the younger generation.
Complete Brand Collateral: From the website to business cards, letterheads, and social media visuals, the entire brand presence exudes calmness, modernity, and spiritual depth.
Working with BrandKob was an inspiring and transformative journey. They took the time to visit Nath Ashram, immersing themselves in the essence of our work and philosophy. Their efforts in capturing the spirit of our ashram through the brand design have brought our vision to life in a way that resonates with the youth of today. We’re proud of the modern yet deeply meaningful visual identity they’ve crafted for us—it reflects our mission and the future we want to build.
Baba Ji
Founder of Nath Ashram
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