WELCOME

01.

Company Profile

Vikas Stainless Steel India Pvt. Ltd. (VSSIPL), established in 2005 as Vikas Steel Inc., is a leading supplier and stockist of stainless steel products in India. Known for its high-quality products with exceptional tensile strength and durability, VSSIPL has earned the trust of industries across the globe. With a vast portfolio of products sourced from top global mills, including Jindal Stainless Ltd., VSSIPL has become a name synonymous with reliability in the stainless steel sector.
Changing The Visual Perception Industry – VSSIPL
02.

The Brief

VSSIPL wanted a rebranding that could set their industry-leading status. They needed a visual identity that captured the strength, reliability, and innovation they embody. The goal was to refine their logo mark and create a modern, professional composition and brand elements that could work seamlessly across digital and print media, yet remain impactful. The rebranding had to reflect the company’s global reach and position them as a trendsetter in the stainless steel industry.

The brand guide was to be comprehensive, setting a new industry standard. VSSIPL didn’t just want to stand out—they wanted to define what excellence looked like in their sector, and they wanted their competitors to aspire to be like VSSIPL.
Location

Faridabad , India

Industry

Industrial

All Involvements
03.

The Approach

Step 1: Understanding VSSIPL’s Legacy and Values Before diving into the design process, we took the time to understand VSSIPL’s core values: strength, reliability, and innovation. These principles were the foundation for the new visual identity. We also reviewed their existing brand elements to identify areas that needed refinement and modernization. Our approach wasn’t to completely reinvent their identity, but rather to enhance it, aligning with their vision for the future while retaining a sense of continuity.

Step 2: Refining the Logo The logo needed to be both powerful and elegant, showcasing the company’s expertise in stainless steel products. The existing logo mark was solid, but it required subtle adjustments to modernize it while retaining its core essence.

We focused on:

  • Strength: The updated logo incorporated stronger lines and a more solid appearance to signify the durability and dependability VSSIPL stands for.
  • Versatility: The logo was designed to work across both digital and print media, ensuring that it maintained its impact on all platforms, from websites to business cards to large banners.
  • Simplicity: By keeping the design refined and clean, we ensured that it would be scalable and easy to reproduce in various sizes and applications without losing clarity.

Step 3: Creating a Comprehensive Brand Guide To ensure VSSIPL’s visual identity was applied consistently across all platforms, we created a detailed brand guide. This guide documented all aspects of the brand’s visual identity, including:

  • Logo Usage: Clear guidelines on how to use the logo, including minimum size, spacing, and placement rules to maintain its integrity.
  • Color Palette: A carefully selected set of colors that reflected the brand’s professionalism and strength while offering versatility across digital and print media.
  • Typography: A modern yet approachable font family that aligned with the brand’s clean and professional image.
  • Imagery Style: A collection of image styles and guidelines to ensure the company’s visual presence maintained consistency, whether showcasing products or industry events.

The brand guide wasn’t just a document—it was a toolkit for anyone designing for VSSIPL, ensuring they adhered to the visual identity standards and communicated the brand’s values effectively.

Step 4: Ensuring Consistency Across Applications The final step was to ensure that the brand identity worked across all mediums, from the website to social media profiles to advertisements. We made sure the logo, color palette, and typography were consistent, ensuring a unified brand experience for all users. Whether browsing the website or engaging with social media content, the visual identity was cohesive, making VSSIPL instantly recognizable.

Make Big Commitments- BrandKob Values
04.

The Outcome

– Refined Logo: A modern, powerful logo that reflects the strength and professionalism of VSSIPL.
– Comprehensive Brand Guide: Detailed documentation to ensure consistent use of the new visual identity across all touchpoints.
– Versatile Brand Elements: Business cards, brochures, and packaging that align with VSSIPL’s global image and professional stature.
– Impactful Visual Design: A fresh, contemporary look that positions VSSIPL as an industry leader, with elements that can be scaled and adapted across multiple media channels.

Through this visual identity revamp, we helped VSSIPL create a brand image that not only reflects their legacy but also positions them for continued growth and leadership in the stainless steel industry. The new visual identity is a strong, modern, and versatile representation of a brand that sets the standard for others in the industry.
BrandKob’s work on our visual identity has truly set us apart from the competition. The new logo is simple yet strong, and it captures exactly what VSSIPL stands for—strength, reliability, and innovation. The brand guide has given us a clear direction for all our marketing materials, and we’ve already received positive feedback from both clients and partners. We now feel that our visual identity reflects our leadership in the stainless steel industry, and we’re confident that it will continue to elevate our brand for years to come.
Mr. Vikas Gupta
Director
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