Market Research & Competitive Analysis
To establish a strong foundation for the website, we conducted extensive market research, analyzing the e-commerce websites of competing florists.
- Competitor Insights:
We examined the strengths and weaknesses of other floral websites. Many competitors had functional sites but lacked the premium aesthetic that Mallika Floral needed. - Identifying Opportunities:
This research revealed a clear opportunity to create a website that was modern, welcoming, and maintained a traditional touch, distinguishing Mallika Floral from others.
Designing the Homepage
The homepage was designed to be a visual representation of Mallika Floral’s premium yet approachable brand.
- Hero Section:
The hero section features vibrant floral arrangements, immediately engaging visitors. - Prominent Categories:
Quick access to product categories like Flowers, Cakes, Plants, and Gifts, allowing users to find their desired items with ease. - Special Offers Section:
Highlighting any ongoing discounts or promotions, adding an extra incentive for shoppers to explore. - Customer Account Features:
Quick links to wishlist and account sections for returning customers to encourage easier navigation.
Product Pages & Posting
We focused on making the product pages both visually appealing and functional for the best user experience.
- Product Display:
High-quality images of each product, offering customers close-up views of flowers, cakes, and other items. - Detailed Descriptions:
Every product included a description covering ingredients, size, and potential uses, such as “Perfect for birthdays, anniversaries.” - Clear Pricing & Options:
Price information was clearly visible, along with available delivery options to enhance convenience. - Related Products Section:
Encouraging users to explore other products, increasing engagement and sales.
For posting products, we developed a backend system that streamlined the process for Mallika Floral’s team:
- Product Management:
Features to manage product names, descriptions, images, prices, and quantities. - Category Assignment:
Ensured each product appeared in the right section (e.g., flowers, cakes, plants). - Inventory Management:
The system also allowed the team to track stock levels and manage product availability efficiently.
User Accounts & Wishlists
One of the critical features was the user account functionality, designed to provide a seamless experience for returning customers.
- Easy Repeat Orders:
Customers could create accounts to track past purchases and reorder their favorite products quickly. - Wishlist Functionality:
Users could save items to their wishlist for future purchases, encouraging return visits and customer loyalty.
Payment Gateway Integration
We integrated a secure payment gateway for both credit card and net banking payments, ensuring a smooth transaction process.
- Secure Transactions:
Customers can complete their purchases swiftly and securely, enhancing trust in the website.
Testing and Launch
Before launching, we conducted rigorous testing to ensure a flawless experience across all platforms.
- Cross-Device Compatibility:
The website was tested on both mobile and desktop platforms to ensure it looked perfect and functioned smoothly on all devices. - Consistent Shopping Experience:
The goal was to provide a responsive design that ensures customers enjoy a consistent and seamless shopping experience.
