Discovery & Strategy
To kick off the redesign process, we embarked on a discovery phase with Vikas Strip Inc.:
- Worked closely with the team to understand their vision, goals, and brand values.
- Examined the current website, noting its limitations, and identified key features from VSSIPL’s website to align both brands visually.
- Conducted competitor research to understand industry standards and pinpointed ways to elevate the design and functionality of the website.
Content Strategy & Organization
The website had to cover an expansive amount of content without overwhelming visitors. To achieve this:
- Restructured the website’s content to ensure logical flow, grouping related topics into clear sections.
- Introduced interactive elements like accordion menus, sliders, and expandable text boxes to present detailed content engagingly without cluttering the layout.
- Prioritized key information, such as company history, services, top accounts, and awards, in accessible formats that maintained the website’s aesthetic.
Design Concept & Layout
The design had to strike a balance between modernity and professionalism. This was achieved by:
- Using a clean, minimalist layout to ensure easy navigation and professional presentation of content.
- Incorporating sleek design elements, such as large images, high-quality product photos, and industry-related visuals, to bring the brand’s story to life.
- Designing a responsive framework to ensure the website looked great on both desktop and mobile devices.
Visual Identity & User Experience (UX)
To create an engaging user experience:
- Developed a modern color scheme and typography that aligned with the steel fabrication industry while being visually engaging.
- Created intuitive navigation menus and calls to action to guide users seamlessly through the content.
- Ensured the website was easy to navigate, maintaining strong visual appeal to keep users engaged.
Content Integration & Technical Development
Once the design was finalized, the content integration and technical development phase began:
- Built the website using SEO best practices to ensure it ranked well on search engines for relevant keywords.
- Implemented a custom CMS, enabling the client to update product information, company news, and other content effortlessly.
- Optimized the website’s loading speed and mobile responsiveness to provide users with a smooth experience.
Final Testing & Launch
Before the website went live, comprehensive testing was conducted to ensure:
- Cross-Device Compatibility: The website looked and functioned flawlessly on all devices and browsers.
- Performance Optimization: Quick load times and minimal bounce rates were achieved.
- Usability Testing: Visitors could easily find the information they needed and navigate the website effortlessly.
