Our approach included thorough brand discovery to understand the company’s values, target audience, and unique selling points. We then crafted a visual brand identity, including a distinctive logo, suitable color palette, and typography that conveyed the brand’s personality. Consistent branding elements such as patterns, icons, and illustrations were created to reinforce the brand’s identity. For the e-commerce store, we focused on user-friendly design, mobile responsiveness, and seamless integration of essential functionalities. Through user-centric design and storytelling techniques, we enhanced the overall user experience and created an emotional connection with the target audience. The outcome was a catchy visual brand identity aligned with the motto of “briskly blends in amity” and a well-designed e-commerce store with a good UI and UX.