WELCOME

01.

Company Profile

Vikas Strip Inc. has earned its position as a respected leader in the steel fabrication industry, with over 15 years of experience delivering high-quality steel products and services. Guided by Mr. V.K. Gupta, the company continues to build on its rich legacy while embracing innovation and global expansion. As a sister company to Vikas Stainless Steel India Pvt. Ltd. (VSSIPL), Vikas Strip Inc. is known for its commitment to excellence, strength, and reliability.
Visual Brand Identity Design of a Visa, Immigration Consultant -ATP Visa Service - BrandKob Portfolio Image
A Visual Brand Identity That Sets the Standard – Vikas Strip Inc.
02.

The Brief

With a history rooted in trust and industry leadership, the company sought a revitalized visual brand identity to reflect its global reach and reputation. The new branding would not only position Vikas Strip Inc. as the standard bearer in the steel fabrication industry but would also embody the company’s core values of innovation, strength, and professionalism.

The challenge was to create a modern, versatile brand identity that would communicate Vikas Strip Inc.’s core values while also reinforcing its position as an industry leader. The visual identity needed to be:

– Powerful yet refined, communicating the company’s strength and reliability.
– Adaptable across digital and print media, from business cards to billboards, websites to brochures.
– Global in its appeal, capturing the essence of a company that operates with international reach and authority.
– A versatile logo that would feel both modern and professional, adaptable to any platform or application, yet still reflect the legacy of Vikas Strip Inc.

The new brand guide had to encapsulate the identity of a company that not only stands out but sets the industry standard, aspiring to lead rather than simply follow.
03.

The Approach

1. Discovery & Understanding

To begin the process, we engaged deeply with Vikas Strip Inc. to understand the heart of their business:

  • We delved into the company’s history, values, and vision for the future to create a logo and identity that would embody these elements.
  • We worked closely with the team to identify the core attributes they wanted the brand to reflect: strength, reliability, and innovation.
2. Logo Redesign: Refined, Not Rebuilt

The goal was not to completely overhaul the brand’s existing logo but to refine it. The new logo needed to:

  • Represent strength and stability while incorporating modern elements that highlighted the company’s forward-thinking approach.
  • Use bold, clean lines to evoke a sense of trust and professionalism while maintaining a simplified yet impactful design.
  • Incorporate elements that could be easily applied across varied applications, from websites to packaging, and large-scale print materials to digital platforms.
3. Color Palette & Typography

The visual identity needed to represent both tradition and modernity. We carefully chose:

  • A bold and timeless color scheme that reflected strength and professionalism—metallic tones like silver, steel gray, and deep blue—aligned with the steel industry while remaining adaptable across digital and print media.
  • Typography that was modern yet grounded in professionalism, using strong, clean fonts to maintain readability and consistency across all mediums.
4. Brand Elements: Building a Complete Visual Identity

Once the logo and primary colors were in place, we developed the following elements:

  • Brand Guide: A comprehensive guide detailing the application of the brand elements across various touchpoints, ensuring consistent use of color, typography, logo placement, and imagery. This guide would empower Vikas Strip Inc. to maintain brand consistency as they expanded and interacted with different audiences worldwide.
  • Imagery: We selected impactful imagery that reflected the industrial nature of the company’s work, emphasizing its role in innovation and global impact. The imagery would be used across marketing materials, presentations, and digital platforms.
5. Application Across Touchpoints

We ensured that the brand identity was adaptable to all touchpoints:

  • Digital Platforms: The new identity was applied to the website, email signatures, social media profiles, and any other digital presence.
  • Print Materials: Business cards, brochures, and letterheads were redesigned to align with the updated visual identity, ensuring that Vikas Strip Inc. looked polished and professional at every point of interaction.
  • Product Packaging & Signage: The logo and color scheme were designed to work on large-scale signage, such as trade show banners and highway billboards, as well as on smaller product packaging.
6. Final Refinement & Brand Launch

Before the final rollout, we conducted several rounds of feedback and refinement to ensure that the new visual identity truly captured the essence of the company. The result was a complete, modern, versatile brand identity that aligned with Vikas Strip Inc.’s legacy while setting the tone for future growth and innovation.

Keep Earning From Client - BrandKob Values
04.

The Outcome

– Logo Refinement: The logo successfully blended the company’s strong heritage with a modern edge, creating a professional, yet forward-thinking mark.
– Versatile Brand Guide: A brand guide was created to ensure consistency across all future materials, from digital designs to print collateral.
– Industry-Leading Aesthetic: The overall visual identity now clearly sets Vikas Strip Inc. apart as the industry standard for steel fabrication companies.
– Adaptability: The new visual identity was designed to be easily adaptable to both global markets and local applications, ensuring consistency regardless of location or medium.
We knew we needed a fresh and modern identity to match our reputation, but we didn’t want to lose the core elements that made Vikas Strip Inc. who we are. BrandKob helped us strike the perfect balance between strength, reliability, and innovation. They didn’t just create a logo—they created a complete visual identity that tells our story and sets us apart in the industry. We’re proud of the new brand, and the positive feedback we’ve received from our team and clients has been overwhelming. BrandKob has truly set us on a path to further growth and success.
Mr. V.K. Gupta
Founder
Share

Explore Next

Why is it that the remote is always on the farthest couch when you're the most comfortable?

But luckily not everything good has to be hard to reach. Just fill ou the form below and let’s make sure your visual identity is always within reach—clear, consistent, and unforgettable.