1. Discovery & Understanding
To begin the process, we engaged deeply with Vikas Strip Inc. to understand the heart of their business:
- We delved into the company’s history, values, and vision for the future to create a logo and identity that would embody these elements.
- We worked closely with the team to identify the core attributes they wanted the brand to reflect: strength, reliability, and innovation.
2. Logo Redesign: Refined, Not Rebuilt
The goal was not to completely overhaul the brand’s existing logo but to refine it. The new logo needed to:
- Represent strength and stability while incorporating modern elements that highlighted the company’s forward-thinking approach.
- Use bold, clean lines to evoke a sense of trust and professionalism while maintaining a simplified yet impactful design.
- Incorporate elements that could be easily applied across varied applications, from websites to packaging, and large-scale print materials to digital platforms.
3. Color Palette & Typography
The visual identity needed to represent both tradition and modernity. We carefully chose:
- A bold and timeless color scheme that reflected strength and professionalism—metallic tones like silver, steel gray, and deep blue—aligned with the steel industry while remaining adaptable across digital and print media.
- Typography that was modern yet grounded in professionalism, using strong, clean fonts to maintain readability and consistency across all mediums.
4. Brand Elements: Building a Complete Visual Identity
Once the logo and primary colors were in place, we developed the following elements:
- Brand Guide: A comprehensive guide detailing the application of the brand elements across various touchpoints, ensuring consistent use of color, typography, logo placement, and imagery. This guide would empower Vikas Strip Inc. to maintain brand consistency as they expanded and interacted with different audiences worldwide.
- Imagery: We selected impactful imagery that reflected the industrial nature of the company’s work, emphasizing its role in innovation and global impact. The imagery would be used across marketing materials, presentations, and digital platforms.
5. Application Across Touchpoints
We ensured that the brand identity was adaptable to all touchpoints:
- Digital Platforms: The new identity was applied to the website, email signatures, social media profiles, and any other digital presence.
- Print Materials: Business cards, brochures, and letterheads were redesigned to align with the updated visual identity, ensuring that Vikas Strip Inc. looked polished and professional at every point of interaction.
- Product Packaging & Signage: The logo and color scheme were designed to work on large-scale signage, such as trade show banners and highway billboards, as well as on smaller product packaging.
6. Final Refinement & Brand Launch
Before the final rollout, we conducted several rounds of feedback and refinement to ensure that the new visual identity truly captured the essence of the company. The result was a complete, modern, versatile brand identity that aligned with Vikas Strip Inc.’s legacy while setting the tone for future growth and innovation.