WELCOME

01.

Company Profile

S.M. Hospital is dedicated to providing high-quality healthcare services at affordable prices. Located within a community-centered approach, the hospital offers comprehensive solutions in various medical specialties, including 24×7 emergency services, outpatient and inpatient departments, operation theaters, physiotherapy, and radiology tests. Their commitment to providing affordable, accessible healthcare is matched by their high standards of care and cutting-edge facilities, prioritizing patient well-being above all.
Crafting a Consistent and Trustworthy Brand for SM Hospital
02.

The Brief

S.M. Hospital approached BrandKob with a goal to create a visually compelling identity that would establish the hospital as a trusted healthcare provider. Their specific requirements included:

– Consistency in Design: The client needed a system that would make all designs look similar and cohesive across all materials. They wanted to ensure that everything—whether it’s the letterhead, business cards, posters, or signage—feels like it’s part of the same family.

– Logo and Basic Identity: The client wanted a clean, professional logo that would represent the hospital’s trust and care. The logo needed to be simple yet strong enough to stand out in both print and digital media.

– Professional Materials: They needed essential marketing materials, such as business cards, letterheads, report bags, and posters, that would be used in the hospital and outdoors (like highway posters). All these materials needed to be consistent and professional, without looking too busy or complicated.

– Easy-to-Use Design: They didn’t want anything too complex. They just needed simple templates or designs that could be used by anyone in the future without needing to create something new every time. They wanted everything to follow the same style so it’s easy to maintain.

– Human-Centered: The client wanted to show their care for patients through images and designs. The visuals needed to feel welcoming and trustworthy, especially since the hospital deals with people’s health.
03.

The Approach

The Approach:

  1. Discovery Phase:
    • Understanding the Brand: We conducted a series of discussions with the hospital’s management team to understand their core values, mission, and vision. This allowed us to ensure that the visual identity would reflect the hospital’s commitment to quality healthcare and community welfare.
    • Target Audience Analysis: We analyzed the hospital’s patient base to understand the type of patients they serve, their needs, and expectations from a healthcare provider. This helped us create a design that would resonate with a wide audience while maintaining professionalism.
  2. Crafting Visual Brand Guide:
    • Logo Implementation: We ensured the logo was versatile for various applications, from website headers to marketing collaterals.
    • Brand Color Palette: We chose a soothing blue to symbolize trust and reliability, with green accents to evoke feelings of health and well-being. These colors were chosen based on their psychological impact on healthcare patients, providing a calming effect while also being visually appealing.
    • Typography Selection: Paired with a Serif font, a modern, sans-serif font was selected for readability, professionalism, and clarity. This typeface was used consistently across all materials, providing visual coherence.
  3. Designing Marketing Collaterals:
    • Business Cards & Letterhead: We designed clean, minimalistic business cards and letterheads with ample white space, ensuring the information was easy to read and well-organized. The hospital logo was placed prominently for brand consistency.
    • Posters & Signage: For both highway posters and in-house materials, we focused on clear, bold messaging. The designs emphasized essential services like 24/7 emergency care, specialized treatments, and compassionate staff. The designs incorporated large fonts and human-centered imagery to evoke trust and care.
    • Other Collateral: Report bags were designed with hospital branding to ensure consistency in all physical touchpoints with patients.
  4. Brand Guidelines:
    • Documented Brand Identity: A complete brand guide was created, including detailed instructions on logo usage, color palettes, typography, and graphic elements. This ensures that the hospital’s brand remains consistent across all future marketing efforts, from online presence to printed materials.
    • Imagery Style Guide: We provided guidelines on the use of patient-focused imagery that highlights the human element of healthcare—doctors, patients, and families.
  5. Finalizing the Brand Materials:
    • All elements were finalized and approved, ensuring that the hospital’s branding was cohesive and aligned with its values. We ensured that the designs maintained a balance between professionalism and approachability—something that is key to patient trust.
Keep Earning From Client - BrandKob Values
04.

The Outcome

– Clear and Consistent Branding: The final visual identity for S.M. Hospital delivered a professional and trustworthy look that aligns perfectly with the hospital’s commitment to providing high-quality, affordable healthcare.
– Strong Visual Cohesion: The design elements worked together to create a seamless experience for both digital (website, social media) and print (stationery, signage) media.
– User-Centric Design: The human-centered imagery and calming color palette helped to evoke the compassion and care that the hospital offers, making patients feel comfortable and supported.
– Marketing Collaterals: The posters, business cards, report bags, and other materials were consistent with the overall branding, ensuring that S.M. Hospital’s message was clear and recognizable across all touchpoints.

We approached BrandKob to help us establish a strong visual identity for S.M. Hospital, and the results were outstanding. They truly understood our values of providing compassionate and affordable healthcare, and their design team delivered a cohesive branding package that exceeded our expectations. The new branding not only stands out in the healthcare industry but also makes our patients feel more connected to our mission. From the logo refinement to the marketing materials, every detail was thoughtfully designed. We now have a unified and modern visual identity that helps us better connect with our community.
Dr. Deepali Bisht
Co-Founder
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