- Logo Design We began by exploring a variety of logo concepts, testing different designs and elements to best represent the global and professional nature of AVSM’s business. After thorough consideration, we selected a design that combined education, global reach, and visa services while keeping the overall look simple and clean. The logo was carefully crafted to ensure it was memorable and could work across multiple formats, from web to print.
- Typeface & Typography We experimented with different typefaces and font styles, selecting one that matched AVSM’s professional tone and was easy to read. The chosen typeface had to be practical, ensuring it could be used across various mediums without losing legibility or appeal. We paid particular attention to how the typography complemented the logo design, ensuring they worked harmoniously together.
- Color Palette The color palette was selected to convey trust and professionalism. We used strong, stable colors to reflect reliability, with subtle accents that added vibrancy to the overall design. The colors were chosen with the understanding that they would appear across different digital and print materials, maintaining visual consistency.
- Brand Consistency Once the logo, typography, and colors were finalized, we applied them across all brand materials, including the website, social media profiles, and business stationery, designing their business cards, letterhead, signages, etc. The goal was to ensure that the visual identity was cohesive across all platforms, creating a unified brand image.