1. Logo Refinement
We began by reviewing the existing logo symbol, which had served the brand well for decades. While we retained the symbol’s integrity to honor its longstanding history, we focused on refining the typeface and composition of the logo. Our goal was to achieve a modern look without losing the brand’s heritage.
- Typeface Selection: We carefully selected a sleek, professional typeface that was bold yet minimal—a perfect match for the brand’s industrial domain.
- Logo Composition: Adjusted the spacing and alignment to give it a more contemporary and balanced feel, without straying too far from the original design.
2. Modernizing the Company Profile
Shib Dass Metals’ company profile was content-heavy, with many technical details, tables, and product information. Our approach was to redesign this profile with a modern layout and clean typography.
- We utilized ample white space to allow the content to breathe.
- Introduced modern fonts for readability and strong visual hierarchy to break down complex information into easily digestible sections.
- The tables and text-heavy sections were simplified with clearer borders, more streamlined text, and icons to visually represent the information, making the document user-friendly and visually appealing.
3. Marketing Collaterals
To maintain brand consistency across physical materials, we designed business cards and letterheads that reflected the new visual identity.
- Business Cards: We used the new logo, incorporating the updated typeface and color palette. The design was kept sleek and professional, using high-quality materials to reflect the company’s long-standing reputation.
- Letterheads: Clean and minimal design, ensuring the brand’s new identity is visible while maintaining its professional tone.