1. Discovery & Research
The first step was a deep dive into Mediclinic’s mission, values, and patient demographic to understand what the brand stood for and what it needed to convey. The focus was on highlighting the care, professionalism, and expertise synonymous with Dr. Kamal Mavi.
2. Logo Design
We designed a logo that was both modern and timeless, emphasizing healthcare, trust, and excellence.
- Symbolism: The logo featured clean lines and a subtle medical cross to represent care and professionalism.
- Colors: A calming blue to inspire trust and stability, complemented by a soothing green to signify health and vitality.
3. Brand Guide Creation
A comprehensive brand guide was developed to ensure consistency in Mediclinic’s visual identity. It covered:
- Logo usage across digital and print mediums.
- Typography: Clean, easy-to-read fonts that exude professionalism.
- Color palette: A harmonious combination of blues and greens for a polished, healthcare-centric look.
- Imagery: Warm and welcoming visuals to create an approachable feel for patients.
4. Marketing Collateral
We crafted a range of collateral designed to communicate Mediclinic’s expertise effectively:
- Letterhead: Sleek, professional, and consistent with the branding theme.
- Business Cards: Compact yet impactful, designed to leave a lasting impression.
- Highway Posters: Bold, clear, and engaging posters highlighting Mediclinic’s key services and Dr. Mavi’s credentials to catch attention quickly.
- In-Center Posters: Educational and visually appealing designs placed at strategic points in the clinic to inform and reassure patients about the services provided.
5. Final Refinements and Delivery
We incorporated feedback from Mediclinic’s team, refining the designs to ensure they aligned perfectly with the clinic’s ethos. The final assets were delivered, ready to create a unified and compelling visual presence for Mediclinic.
