Market Research & Competitive Analysis

To establish a strong foundation for the website, we conducted extensive market research, analyzing the e-commerce websites of competing florists.

• Competitor Insights:
  We examined the strengths and weaknesses of other floral websites. Many competitors had functional sites but lacked the premium aesthetic that Mallika Floral needed.
• Identifying Opportunities:
  This research revealed a clear opportunity to create a website that was modern, welcoming, and maintained a traditional touch, distinguishing Mallika Floral from others.
  
  

Designing the Homepage

The homepage was designed to be a visual representation of Mallika Floral’s premium yet approachable brand.

• Hero Section:
  The hero section features vibrant floral arrangements, immediately engaging visitors.
• Prominent Categories:
  Quick access to product categories like Flowers, Cakes, Plants, and Gifts, allowing users to find their desired items with ease.
• Special Offers Section:
  Highlighting any ongoing discounts or promotions, adding an extra incentive for shoppers to explore.
• Customer Account Features:
  Quick links to wishlist and account sections for returning customers to encourage easier navigation.
  
  

Product Pages & Posting

We focused on making the product pages both visually appealing and functional for the best user experience.

• Product Display:
  High-quality images of each product, offering customers close-up views of flowers, cakes, and other items.
• Detailed Descriptions:
  Every product included a description covering ingredients, size, and potential uses, such as “Perfect for birthdays, anniversaries.”
• Clear Pricing & Options:
  Price information was clearly visible, along with available delivery options to enhance convenience.
• Related Products Section:
  Encouraging users to explore other products, increasing engagement and sales.

For posting products, we developed a backend system that streamlined the process for Mallika Floral’s team:

• Product Management:
  Features to manage product names, descriptions, images, prices, and quantities.
• Category Assignment:
  Ensured each product appeared in the right section (e.g., flowers, cakes, plants).
• Inventory Management:
  The system also allowed the team to track stock levels and manage product availability efficiently.
  
  

User Accounts & Wishlists

One of the critical features was the user account functionality, designed to provide a seamless experience for returning customers.

• Easy Repeat Orders:
  Customers could create accounts to track past purchases and reorder their favorite products quickly.
• Wishlist Functionality:
  Users could save items to their wishlist for future purchases, encouraging return visits and customer loyalty.
  
  

Payment Gateway Integration

We integrated a secure payment gateway for both credit card and net banking payments, ensuring a smooth transaction process.

• Secure Transactions:
  Customers can complete their purchases swiftly and securely, enhancing trust in the website.
  
  

Testing and Launch

Before launching, we conducted rigorous testing to ensure a flawless experience across all platforms.

• Cross-Device Compatibility:
  The website was tested on both mobile and desktop platforms to ensure it looked perfect and functioned smoothly on all devices.
• Consistent Shopping Experience:
  The goal was to provide a responsive design that ensures customers enjoy a consistent and seamless shopping experience.