Visual Storytelling

• We began by leveraging raw photos and videos of garments on mannequins and models. Each piece was captured in candid and elegant settings to highlight the intricate details and craftsmanship.
• Focused on presenting the garments as the hero, ensuring every post communicated quality, sophistication, and exclusivity.
• Designed festival posts and tour-specific content to resonate with their global audience, celebrating cultural diversity while emphasizing ANS’s international reach.
  
  

Building the Portfolio

• Every post was treated as part of an evolving portfolio. The better the posts, the stronger the brand’s image in the eyes of potential customers.
• Ensured every piece of content upheld the motto: “The heart of the company lies in the details.”
  
  

Global Appeal

• Highlighted ANS’s unique “travelling tailor” service, showcasing tours across the USA, Europe, and beyond. Posts often featured behind-the-scenes glimpses of tailoring sessions, interactions with clients, and the journey of taking Thai craftsmanship to the world.
  
  

Strategic Planning

• Created monthly content calendars visualizing the upcoming posts, captions, and overall feed layout. These calendars were shared with the ANS team for discussion, feedback, and approval.
• Archived all finalized content for future reference, ensuring consistency and easy retrieval.
  
  

Content Creation & Management

• Took charge of ideation, creation, editing, and scheduling posts across Instagram, Facebook, and Google Business Profiles.
• Balanced aesthetics with storytelling, ensuring every post told a piece of ANS’s brand story while maintaining a polished and professional look.
  
  

Engagement & Innovation

• Regularly brainstormed and implemented ideas to enhance the page’s visual appeal and engagement.
• Stayed true to ANS’s essence while keeping the content fresh and captivating.