1. Discovery & Research
To begin the visual identity process, we started with a deep discovery phase to understand B.R. Archstruct’s values, target audience, and brand ethos. This involved:
- Consultations with the client to understand their vision and what they wanted their visual identity to communicate.
- Researching the clean energy and architecture industries to ensure that the design would align with industry expectations while remaining unique and fresh.
- Analyzing competitors in the solar energy and architectural consulting sectors to ensure our designs stood out in a competitive marketplace.
2. Logo Design & Typeface Creation
The logo design was a pivotal element in establishing the company’s visual identity. We crafted a logo that:
- Reflected clean energy and architectural innovation.
- Incorporated a modern, minimalist aesthetic that could be scaled across various platforms and applications.
- Included a custom typeface that would evoke a sense of professionalism and sustainability, while also being clean and versatile.
The typeface was designed to be balanced and easily readable, making sure it could be used across print, digital media, and merchandise. The custom font was created to complement the logo and give it a distinctive yet professional feel.
3. Color Scheme & Visual Theme
Next, we developed a color palette that balanced professionalism, innovation, and sustainability. The chosen colors included:
- Greens: Representing sustainability, growth, and clean energy.
- Blues: Symbolizing trust, professionalism, and reliability.
- Grays & Whites: For a clean, modern, and minimalistic feel.
The color scheme was designed to be versatile, allowing for easy application across multiple touchpoints, including the website, business cards, and marketing materials. It also ensured that the brand’s core values of environmental responsibility and modern design were reflected visually.
4. Company Profile Creation
In line with the client’s request, we delivered a clean and concise company profile within three days. The profile was designed to be:
- Professional: Highlighting the firm’s expertise in both solar energy and architectural consulting.
- Informative: Providing an overview of the company’s mission, services, and experience.
- Visually Appealing: Using the newly developed visual identity (colors, fonts, and logo) to create a cohesive, polished look.
This document not only served as an introduction to B.R. Archstruct but also became a key piece in marketing materials, ensuring consistency in brand messaging.
5. Brand Guide Development
To ensure brand consistency across all future projects, we created a comprehensive brand guide that included:
- Logo Usage: Guidelines on how to properly use the logo across different media and formats.
- Color Palette: The specific color codes for all brand colors to maintain consistency.
- Typography: Detailed instructions on how to use the custom typeface for headlines, body text, and digital content.
- Imagery: Guidance on selecting images that reflect the brand’s values of sustainability and innovation.
This guide serves as the bible for the brand, ensuring that every design element aligns with B.R. Archstruct’s visual identity across all touchpoints.
