Step 1: Refining the Logo The existing logo was symbolic of Mallika Floral’s long-standing presence in the industry. While it was familiar and loved, we believed that subtle adjustments were necessary to give it a more modern and timeless look. We worked with the logo mark and made slight refinements, ensuring that it retained its recognizable features while adding a touch of sophistication and visual appeal that would resonate in a modern marketplace.
Step 2: Crafting a Complete Brand Guide Once we made the minor adjustments to the logo, we moved forward by designing an entirely new brand guide. This guide was crucial for maintaining consistency in how the brand was perceived, both online and offline. It documented every element of the visual identity:
- Logo Usage: Guidelines for proper scaling, spacing, and placement to ensure the logo looked crisp and consistent across all media.
- Color Palette: A carefully selected color palette that reflected the vibrancy of the floral business while maintaining elegance and warmth. Colors were chosen to be fresh, welcoming, and aligned with the values of Mallika Floral.
- Typography: Selection of fonts that felt traditional yet modern, providing a harmonious balance between readability and sophistication. The typography was designed to be versatile, working across various platforms and collateral.
- Visual Tone: We defined the overall visual tone of the brand—warm, inviting, and polished. This ensured that every design element, from marketing materials to the website, conveyed the same message: Mallika Floral is both a legacy and a modern-day floral business.
Step 3: Designing the Trifold Poster The trifold poster proved to be one of the more challenging aspects of the project. We had a lot to convey within a small, confined space, and it was important that the layout did not feel overcrowded or cluttered.
- Awards and Prestigious Clients: These were displayed in an elegant, clean manner, with custom icons to represent the accolades without overwhelming the viewer.
- Products and Services: We strategically grouped the products and services into categories, keeping a cohesive visual flow that allowed the reader to absorb information easily. Beautiful images of flowers, cakes, and plants were paired with short, engaging descriptions.
- Contact Information: Positioned strategically, ensuring easy access for anyone wanting to place an order or inquire further.
- The overall challenge was to balance the content, making sure the poster was visually appealing while not looking too crowded, and the design was a perfect reflection of Mallika Floral’s legacy and elegance.
Step 4: Final Adjustments & Testing Once the brand guide and poster were ready, we ensured everything from the color scheme to the typography was aligned with the company’s values and mission. We also made sure the visual identity was versatile enough to be used across a range of marketing materials, from business cards and websites to digital ads and promotional items.