1. Building the Foundation
We began with a deep dive into ATP’s brand values, target audience, and industry standards. The goal was to create a visual identity that was:
- Culturally Relevant: Tied to ATP’s Thai roots through the letter ‘ส’.
- Globally Appealing: Professional and sleek, with universal adaptability.
- Timeless: Designed to endure evolving design trends without losing relevance.
2. Logo Design Process
Phase 1: Ideation & Exploration
- Created over 50 unique logo symbol options, each inspired by the Thai letter ‘ส’, symbolizing ATP’s cultural foundation.
- Incorporated elements that balanced modern aesthetics with the professionalism expected in the visa and immigration industry.
Phase 2: Refinement
- Narrowed the options down to 3 symbols, refining these into polished concepts.
- Worked collaboratively with the client to select the final logo symbol.
Phase 3: Typography & Colors
- Delivered 20 typeface options, ensuring the chosen font complemented the logo while maintaining clarity and accessibility.
- Finalized a typeface that aligned with ATP’s tone of trust and innovation.
- Proposed 7+ color combinations, prioritizing clean, professional palettes that reflected reliability and global connectivity.
Phase 4: Versatility & Variants
- Developed over 30 logo variants for diverse use cases (e.g., dark backgrounds, monochrome applications, favicon usage).
- Delivered all logo assets in SVG, JPG, and PNG formats, ensuring seamless usability across digital and print media.
3. Comprehensive Brand Guide
Crafted a 20+ page brand guide that became ATP’s go-to resource for maintaining visual consistency. It included:
- Logo Usage Guidelines: Clear rules for logo placement, spacing, and sizing.
- Color Palette: Detailed specifications for primary and secondary colors with HEX, RGB, and CMYK codes.
- Typography: Instructions for using the chosen typeface across digital and print mediums.
- Imagery Style: Suggestions for visual elements to complement the brand identity.
- Do’s & Don’ts: Examples of correct and incorrect logo usage to ensure brand integrity.
