1. Logo Refinement and Typeface Evolution
We began with their existing logo, maintaining its recognizable essence while introducing a modern typeface that exuded professionalism and confidence. The refined logo set the tone for the entire branding identity, serving as a symbol of trust and innovation.
2. Developing a Comprehensive Brand Guide
To ensure consistency, we created a detailed brand guide that outlined:
- A modern and professional color palette reflecting health and innovation.
- Fonts and typography that communicated clarity and sophistication.
- Guidelines for using the logo and visual elements across digital and print media.
3. Redefining Product Packaging
Each product was treated as a unique entity, with a tailored design that incorporated:
- Purpose-driven patterns and colors matching the product’s medical use.
- Sleek, modern layouts that made the packaging stand out while being practical and user-friendly.
- Visual cues that created a sense of trust and uniformity across the product line.
4. Designing Product Literature
For every product, we crafted detailed literature that balanced aesthetics with essential information. This included:
- High-resolution product images.
- Clear and structured details on composition, usage, dosage, implications, and side effects.
- A cohesive visual theme aligned with the product packaging.
5. Beyond Print: Expanding to Digital Platforms
We ensured that the new branding identity translated seamlessly across digital platforms, including the website and tablet presentations. The result was a cohesive brand experience that Login Pharma could confidently present to healthcare professionals, partners, and customers alike.