Understanding the Pulse

We began by exploring what makes Deep Medical Centre unique—its unwavering focus on patients and quality care. With this foundation, we charted their digital journey:

• Voice Definition: Crafted an online tone that is warm, trustworthy, and authoritative.
• Visual Identity: Designed posts to be clean, professional, and relatable to all demographics.
• Content Goals: Focused on platforms that educate, engage, and resonate with the audience.
  
  

Strategy Crafting

After laying the groundwork, we built a plan that not only aligned with industry standards but raised the bar:

• Monthly Content Calendar:
  • Created a framework for consistent and efficient planning.
• Key Themes:
  • Service highlights.
  • Health tips.
  • Patient testimonials.
  • Festive posts.
  • Educational stories.
    
    

Content Creation

This stage brought ideas to life through a blend of creativity and strategy:

• Visuals: Produced eye-catching graphics and videos that adhered to the brand identity while standing out in feeds.
• Narratives: Developed posts that told engaging stories of care, trust, and lives improved, rather than simply listing services.
• Formats: Delivered diverse content types to maintain engagement:
  • Bite-sized reels for quick interaction.
  • Thoughtful carousels for in-depth storytelling.
  • Infographics and educational posts tailored to audience needs.
    
    

Execution and Management

We ensured seamless implementation and platform management:

• Scheduling: Maintained a consistent posting schedule aligned with the calendar.
• Engagement: Actively responded to comments and messages promptly, fostering trust and connection with the audience.
• Optimization: Monitored performance metrics and adjusted strategies to amplify reach and engagement.
  
  

Building Beyond Social

• Established a consistent tone and design that extended beyond social media platforms.
• Enhanced brand recognition through Google Business Profile and supported offline interactions.