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Social Media Management of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
The Shayari Media - Shabddkhel
01.

Company Profile

Shabddkhel is not just an entertainment website; it’s a platform that celebrates the timeless beauty of Shayari. Their mission is simple: to spread joy through words. While their tagline speaks of art and music, their true passion lies in words—words that connect people, words that evoke emotions, and words that have the power to change lives.

Shabddkhel started as a vision to offer poetry lovers a place to experience the greatest Shayari in the form of images, text, and videos. They believe in the power of poetry to make people smile, to make them think, and to make them feel seen and heard. With a dedication to preserving the art of Shayari. while embracing modern technology, Shabddkhel strives to keep the art of Shayari alive for generations to come.

With their rich archive, easy navigation, and dynamic content, Shabddkhel is where poetry meets the digital age—creating a platform that resonates with both traditional poetry lovers and modern digital users alike.
Social Media Management of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
Shabddkhel – Social Media
02.

The Brief

When Shabddkhel wanted to expand its reach, they envisioned social media platforms as the perfect stage to connect poetry lovers across generations. Their mission was clear: to breathe life into timeless Shayari and make it a living part of the digital discourse. We were tasked with an all-encompassing transformation for YouTube, Instagram, and Facebook, where poetry, art, and creativity could merge seamlessly to create an emotional, unforgettable experience.

From ideation to execution, the goal was to:

– Recreate the brand identity across platforms for consistency.
– Showcase Shayari in a way that felt fresh, relevant, and sharable.
– Build an emotional connection with audiences, encouraging engagement and sharing.
– Optimize content for each platform to leverage their unique strengths.
– Maintain a balance between honoring tradition and embracing modernity.
Location

Delhi, India

Industry

Entertainment

All Involvements










Social Media Management of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
Social Media Management of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
Social Media Management of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
03.

The Approach

Creating Shabddkhel’s Social Media Presence

It wasn’t just about aesthetics—it was about storytelling. Our strategy focused on giving each platform a unique identity while tying them back to Shabddkhel’s core mission.


YouTube

Content Strategy

We aimed to create an immersive visual and auditory experience by combining:

  • Classic Shayari with evocative visuals.
  • Soft ambient music and dynamic subtitles in Hindi and English.
Short Videos
  • Quick, impactful clips featuring powerful couplets for easy sharing.
Long-Form Content
  • In-depth explorations of poets’ lives, poetry genres, or specific ghazals to deeply engage enthusiasts.
YouTube Thumbnails
  • Designed with bold colors, clean typography, and emotional tones to encourage clicks.



Instagram

Shayari Carousels
  • Poetic stories told slide by slide, with vibrant imagery and layered text in Hindi and English translations.
Reels
  • Short, engaging videos of iconic lines narrated beautifully against artistic backgrounds, synced with trending music to maximize reach.
Grid Design
  • A curated mix of text posts, quote videos, and artistic illustrations that appealed to poetry lovers and drew in new audiences.
Interactive Stories
  • Polls, quizzes, and question boxes encouraged followers to share their favorite poets, couplets, and thoughts.



Facebook

Community Building
  • Posts designed to encourage discussions, story-sharing, and participation in poetry challenges.
Daily Highlights
  • A mix of short shayari videos, thought-provoking images, and trending poetry-related content.
Event Announcements
  • Campaigns for live poetry readings and virtual mehfils (gatherings).
Easy Sharing
  • Posts optimized for easy sharing to maximize reach.



Design Language Across Platforms

Color Palette
  • Vibrant hues of teal, gold, and midnight blue symbolized the richness of poetry and youthfulness.
Typography
  • A blend of classic Devanagari fonts with modern sans-serif styles created a timeless yet fresh look.
Visual Elements
  • Subtle animations, textured backgrounds, and watercolor overlays made every post feel like a piece of art.



Consistent Posting Schedule

  • Posting was strategically planned to balance frequency with quality.
  • Weekly themes like Poet of the Week, Genre Spotlight, and Top 5 Shers kept content varied and exciting.
Social Media Management of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
Social Media Management of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
Social Media Management of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
04.

The Outcome

– Fully transformed Shabddkhel’s social media presence into a cohesive, recognizable brand.

– Created a library of sharable, engaging content that saw increased follower engagement across platforms.

– Delivered 300+ posts, 50+ reels, and 20+ YouTube videos

– Built a community of poetry lovers who actively engaged, shared, and contributed to Shabddkhel’s content.
Social Media Management of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
Our vision was ambitious, but BrandKob made it a reality. Every post, video, and design felt personal, poetic, and true to our identity. Our followers have doubled, and the response has been overwhelming. From creating the reels to crafting the carousels, BrandKob did it all—and did it beautifully.
Karzdaar
Founder
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B-6/95
Rohini Sector 8
Delhi 110085
India

T : +91 782-783-2693

T : +91 9910-76-2022

[email protected]

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