WELCOME

01.

Company Profile

AVSM Solutions India Pvt. Ltd. (formerly AVSM Security & Outsourcing Services Pvt. Ltd.) is an ISO-certified company that has established itself as a leader in IT consulting, services, and business process outsourcing. With a foundation built on integrity and a commitment to excellence, AVSM Solutions strives to provide clients with efficient, flexible business practices that empower them to thrive in an ever-evolving technological landscape.

Their legacy spans several decades, yet their vision has always been forward-looking, pushing the envelope in both technology and business innovation. As the company evolved, they realized their brand identity needed a refresh to better reflect their modern approach while staying rooted in their core values of trust, reliability, and dedication.
Crafting a Modern Identity: AVSM Solutions’ Visual Branding Journey
02.

The Brief

AVSM Solutions came to us at a pivotal moment in their journey. Their existing brand identity no longer resonated with the dynamic, forward-thinking approach they were known for. The company needed a visual identity that would stand as a testament to their modernity and professionalism, while still paying homage to their Indian roots. The logo was a crucial aspect— it had to be clean, modern, and versatile, yet reflect the vibrancy and energy of their heritage. They wanted to integrate the Indian tricolors in a subtle, impactful way, with a focus on the letter ‘A’, which would symbolize their ambition, adaptability, and association with innovation.

But here’s where the story takes a twist: the challenge wasn’t simply in redesigning a logo, it was in creating an identity that would hold its own across a multitude of touchpoints, both digital and physical. It needed to evoke a sense of pride, sophistication, and trust.
Location

Lucknow, India

Industry

Security & Outsourcing Services

All Involvements
03.

The Approach

Step 1: Understanding the Heart of the Brand
Before even sketching a single logo, we began with deep immersion into AVSM’s ethos. Our team spent days brainstorming and collaborating with their leadership to understand the story behind the company. What did the ‘A’ stand for? What emotions did the Indian tricolor evoke for them? What cultural nuances should the logo reflect?

Step 2: Ideation and Exploration
With a clear understanding of their brand values, we embarked on the creative journey. The task was daunting but thrilling—this wasn’t just a logo redesign; it was a new visual identity that had to be versatile, scalable, and meaningful across multiple platforms.

We experimented with more than 200 variants of the logo, each trying different approaches:

  • Bold geometric designs for a sleek, modern look.
  • Flowing, organic lines to represent flexibility and adaptability.
  • Subtle placements of the tricolor to ensure that the design wasn’t too overpowering yet conveyed the brand’s roots.

Step 3: Refining the Visual Language
Once the primary logo was narrowed down, we began refining the visual elements:

  • Typography that spoke of professionalism yet was welcoming.
  • Color palettes that balanced the vibrancy of the Indian flag with the neutrality needed for a professional service provider.
  • Logo usage scenarios were outlined, ensuring the logo was applied consistently across all mediums, including websites, print, and signage.

Step 4: Finalizing the Brand Guide
To ensure the new identity was implemented correctly, we created a comprehensive brand guide. This guide covered everything from the exact color codes and typography to logo variations for different formats and use cases.

Keep Earning From Client - BrandKob Values
04.

The Outcome

– 20+ logo variants delivered, to be used axxordin to the need.
– A sleek, modern brand identity that merged tradition with innovation.
– A comprehensive brand guide, ensuring consistency across all platforms.
– Vibrant use of Indian tricolor to subtly reflect AVSM’s national pride without overwhelming the modern aesthetic.
Working with BrandKob was an amazing experience. We didn’t just get a logo—we got an identity that reflects who we are and where we’re going. The team listened carefully, understood our vision, and brought it to life in a way that exceeded our expectations. This new logo is more than just a design; it’s a story, a representation of our journey and aspirations. We couldn’t be happier with the final outcome.
Mr. Mayank Ojha
Managing Director
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