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Designing Trust, Visually for a Diagnostic Centre
Highway poster - Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre 2 - BrandKob Portfolio Image (1)
01.

Company Profile

Deep Medical Centre is a leading healthcare provider in North-East Delhi, recognized for offering advanced diagnostic services such as 32 Slice CT Scan, Mammography, Digital X-ray, and ECG-EEG. With a reputation built on quality and hygiene, the centre has become a trusted name among over 2,00,000 satisfied patrons.
Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre - BrandKob Portfolio Image
Deep Medical Centre – Visual Identity
Highway poster - Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre 2 - BrandKob Portfolio Image
02.

The Brief

The centre sought a complete overhaul of its visual brand identity to establish a unified and professional appearance across all touchpoints. The aim was to craft a system where all designs—from marketing collaterals to stationery—adhered to a consistent and recognizable look. This included creating:

– A clean and minimal logo redesign.
– A framework for visual consistency that could guide all future designs.
– Marketing collateral such as letterheads, business cards, highway posters, report bags, and in-centre posters.
– Visual elements that align with the healthcare industry while standing out for their simplicity and professionalism.
Logo Redesign - Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre - BrandKob Portfolio Image
Colors - Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre - BrandKob Portfolio Image
Brand Mood - Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre - BrandKob Portfolio Image
03.

The Approach

Our journey to transform Deep Medical Centre’s visual identity revolved around refinement and consistency.

Step 1: Logo Refinement
We preserved the essence of their existing logo while making subtle enhancements to modernize its appearance, ensuring it aligned with the new brand ethos.

Step 2: Building the Brand Framework
We developed a cohesive visual system, including standardized colors, typography, and design elements, creating a guide for all current and future designs. This system ensured every design reflected the centre’s values of care, professionalism, and trust.

Step 3: Marketing Collateral

  • Redesigned business cards and letterheads to exude professionalism.
  • Created visually engaging posters for highways, in-centre displays, and report bags.
  • Integrated consistent design elements across all collateral to solidify the brand identity.

Step 4: Comprehensive Design Integration
Every visual aspect of Deep Medical Centre, from stationery to digital assets, was aligned with the refined identity. This ensured that the centre’s presence was recognizable and cohesive, whether seen in a report bag or an online ad.

Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre - BrandKob Portfolio Image
Logo Redesign Story - Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre - BrandKob Portfolio Image
Typoraphy - Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre 2 - BrandKob Portfolio Image
04.

The Outcome

– Enhanced the existing logo to improve visual impact while preserving familiarity.
– Developed a full branding framework to ensure consistency across all designs.
– Delivered a variety of marketing materials tailored to different use cases.
– Established a system for the centre’s ongoing visual needs, streamlining future design processes.
Website - Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre - BrandKob Portfolio Image
Social Media - Visual Brand Identity Design of a Diagnostic Centre - Deep Medical Centre - BrandKob Portfolio Image
BrandKob took our existing identity and elevated it to new heights. Their thoughtful logo refinement and attention to detail in every design have given us a unified look that our patients and partners recognize and trust. The team’s dedication and expertise have made them an invaluable part of our journey.
Mr. Dinesh Kumar
Co-Founder, Deep Medical Centre
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