Our journey to transform Deep Medical Centre’s visual identity revolved around refinement and consistency.
Step 1: Logo Refinement
We preserved the essence of their existing logo while making subtle enhancements to modernize its appearance, ensuring it aligned with the new brand ethos.
Step 2: Building the Brand Framework
We developed a cohesive visual system, including standardized colors, typography, and design elements, creating a guide for all current and future designs. This system ensured every design reflected the centre’s values of care, professionalism, and trust.
Step 3: Marketing Collateral
- Redesigned business cards and letterheads to exude professionalism.
- Created visually engaging posters for highways, in-centre displays, and report bags.
- Integrated consistent design elements across all collateral to solidify the brand identity.
Step 4: Comprehensive Design Integration
Every visual aspect of Deep Medical Centre, from stationery to digital assets, was aligned with the refined identity. This ensured that the centre’s presence was recognizable and cohesive, whether seen in a report bag or an online ad.