WELCOME

01.

Company Profile

Vidhyanand Creation is a name synonymous with elegance, craftsmanship, and tradition. From the bustling textile markets of Surat to the iconic streets of Chandni Chowk, Vidhyanand Creation has been weaving stories of beauty and sophistication since its inception in 1996. Specializing in Surat Sarees, Lehenga-Chunaries, and Shirting-Suiting, the brand is renowned for its unparalleled quality and commitment to making every ensemble extraordinary.
Revitalizing Tradition: A Modern Identity for Vidhyanand Creation
02.

The Brief

For decades, Vidhyanand Creation has been synonymous with grace, tradition, and quality in the textile industry. Yet, as their audience evolved, the brand felt the need for a modern visual identity that retained its roots in heritage while resonating with contemporary aesthetics. They approached us with a simple yet profound ask: breathe new life into their brand while honoring their legacy.

This transformation wasn’t just about a logo—it was about creating an entire visual identity that could seamlessly communicate the elegance of Surat Sarees, the vibrancy of their lehenga-chunaries, and the sophistication of their shirting and suiting lines.
03.

The Approach

The journey began with immersing ourselves in the story of Vidhyanand Creation. From their humble beginnings in Surat to their iconic presence in Chandni Chowk, every thread of their history inspired our design choices. We reimagined their logo, crafting a modern emblem that fused traditional motifs with sleek typography, creating an identity that felt both timeless and current.

To establish a cohesive brand presence, we developed a comprehensive Visual Brand Identity Guide. This guide served as a blueprint, detailing color palettes inspired by the vibrant hues of their textiles, typography that balanced sophistication with readability, and design elements that echoed the intricate patterns of their fabrics.

We extended this identity across every touchpoint:

  • Business Cards and Stationery: Minimal yet impactful designs that reflect the brand’s premium nature.
  • Marketing Collateral: Flyers, posters, and catalog covers that exude elegance and appeal to both traditional and modern sensibilities.
  • Packaging Design: Sleek yet rooted in heritage, making every product feel like a gift.
  • Social Media Templates: Visually engaging, maintaining consistency across platforms while appealing to a younger, fashion-conscious audience.
No Shortcut - BrandKob Values
04.

The Outcome

– A logo redesign that marries tradition with modernity, setting the tone for the brand’s future.
– A clean, minimal, and visually cohesive brand identity guide that ensures every design feels unmistakably Vidhyanand.
– Marketing collateral that communicates elegance, reliability, and a commitment to quality.
When you are a manufacturer, wholesale distributor, wholesaler, and retailer of lehenga and sarees in Chandani Chowk & Surat, you can not have much time to and expertise to discuss the visual branding identity to perfect looking website. Thanks to BrandKob, they made it so easy for us at very very reasonable prices. We were given around 25 logo variants to have enough choices to finally edit our final logo and there was just one half-an-hour meeting to discuss the website and its contents. Next thing we know was a brilliant website. I hope they continue impressing. All the best for future!
Mr. Ajay Mittal
Owner
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