The journey began with immersing ourselves in the story of Vidhyanand Creation. From their humble beginnings in Surat to their iconic presence in Chandni Chowk, every thread of their history inspired our design choices. We reimagined their logo, crafting a modern emblem that fused traditional motifs with sleek typography, creating an identity that felt both timeless and current.
To establish a cohesive brand presence, we developed a comprehensive Visual Brand Identity Guide. This guide served as a blueprint, detailing color palettes inspired by the vibrant hues of their textiles, typography that balanced sophistication with readability, and design elements that echoed the intricate patterns of their fabrics.
We extended this identity across every touchpoint:
- Business Cards and Stationery: Minimal yet impactful designs that reflect the brand’s premium nature.
- Marketing Collateral: Flyers, posters, and catalog covers that exude elegance and appeal to both traditional and modern sensibilities.
- Packaging Design: Sleek yet rooted in heritage, making every product feel like a gift.
- Social Media Templates: Visually engaging, maintaining consistency across platforms while appealing to a younger, fashion-conscious audience.