WELCOME

01.

Company Profile

Parmanand Medical Centre, led by Dr. Shekhar Shrivastav, the Head of Orthopedics at Sant Parmanand Hospital, is a multi-specialty medical center offering expert care in Orthopedics, Cardiology, Physiotherapy, and Gynecology. Located in Yamuna Vihar, Delhi, the center is dedicated to providing accessible, affordable, and top-quality healthcare services to the local community. Driven by the conviction that everyone deserves access to specialized care in their neighborhood, Parmanand Medical Centre strives to make a significant impact on the availability of healthcare in the region.
Building a Trusted Brand Through Seamless Visual Identity – Parmanand Medical Centre
02.

The Brief

Parmanand Medical Centre sought a complete visual brand identity that would reflect its values of trust, professionalism, and patient-centered care. The requirement was to establish a unique, legally sound visual identity for the center, encompassing everything from logo creation to marketing materials. We were tasked with creating a comprehensive branding system that could be used across various mediums, including the website, physical marketing collateral, and internal stationery, ensuring a cohesive and professional brand image.

Key requirements included:

– Logo Design: A logo that resonates with the healthcare industry and is trademark-ready.
– Brand Guidelines: A complete brand guide that maintained a clean and minimal design approach.
– Marketing Collateral: Design of business cards, letterheads, and posters for various purposes, both online and offline.
– Trademark Application: Ensuring the logo was unique and ready for trademark application.
– Comprehensive Visual Elements: A thorough design approach that covered all visual touchpoints, from the website to the clinic’s interior signage.
03.

The Approach

1. Brand Research and Concept Development

Our first step was to understand Parmanand Medical Centre’s values, vision, and services. The goal was to create a visual identity that would resonate with their target audience while maintaining professionalism and accessibility. We also studied other healthcare brands to ensure our approach was fresh, unique, and legally compliant.

2. Logo Design and Trademark Consideration

We created a logo that reflects trust and healthcare professionalism, using simple, clean, and bold elements to communicate the center’s core values. The color palette was carefully chosen to evoke feelings of calmness, cleanliness, and reliability, which are essential traits in the healthcare industry.

  • Trademark-Ready: The logo was designed in such a way that it was original and free from any potential legal issues, making it ready for trademark application.
  • Symbolism: The logo integrates subtle symbolism related to healthcare, ensuring it aligns with the center’s mission without being overly complex.
3. Brand Guidelines Development

We developed a comprehensive brand guide that outlined the proper usage of all visual elements, including:

  • Logo placement and spacing.
  • Color schemes and their psychological impact on patients.
  • Typography: Clean, legible fonts suitable for both digital and print mediums.
  • Imagery guidelines: Using images that evoke trust and professionalism.

The guide ensures consistent visual representation across all touchpoints, from online platforms to physical marketing materials.

4. Marketing Collateral Design

We designed all the necessary marketing collateral for Parmanand Medical Centre, maintaining the brand’s cohesive visual identity. This included:

  • Business Cards: Simple, professional cards with clear contact information and the center’s branding.
  • Letterheads: Elegant letterheads that reflected the medical center’s professional image, suitable for official communication.
  • Posters for Highways & Internal Use:
    • Highway Posters: Bold and attention-grabbing designs for outdoor advertising, ensuring visibility from a distance.
    • In-Center Posters: Informational posters that are visually appealing and educational, placed in waiting areas and exam rooms.
  • Flyers and Brochures: Informational materials that provide key details about services, doctors, and special offers.
  • Internal Signage: Directional signage and informative boards inside the center, designed for easy navigation and a welcoming environment.
5. Website and Online Presence Design
  • The website was designed to reflect the center’s modern yet patient-focused approach, ensuring a seamless user experience for visitors and easy access to appointment booking.
  • We integrated visual branding across the website, using the same color palette, typography, and logo treatment to maintain consistency.
  • Ensured that all online communication, including email templates and social media visuals, adhered to the brand guidelines.
6. A-Z Visual Elements Design
  • Stationery Design: From letterheads to envelopes, we ensured that every printed item aligned with the visual identity.
  • Advertising Materials: We crafted various ads that were used across both online and offline platforms, ensuring the branding remained consistent across all campaigns.
  • Clinic Interior Design: Elements like wall graphics, doctor’s signage, and reception area branding were designed to maintain the aesthetic and theme, creating a cohesive experience from the moment patients enter the center.
Earn WOW - BrandKob Values
04.

The Outcome

– Trademark-Ready Logo: Designed with originality and legal compliance in mind, the logo was prepared for trademark registration.
– Brand Guidelines: A complete brand manual that covers all design aspects, from logo usage to color schemes and typography, ensuring consistent representation across all platforms.
– Comprehensive Marketing Collateral: From business cards and letterheads to highway posters and in-center signage, the center’s visual identity was applied across all materials to build brand recognition.
– Web Design and Online Presence: A fully responsive website, seamlessly integrated with the brand’s visual identity, ensuring an intuitive and informative experience for users.
– End-to-End Visual Branding: We handled all aspects of Parmanand Medical Centre’s visual identity, ensuring consistency and coherence in every element of the brand.
Working with BrandKob was an absolute pleasure. They took the time to understand the essence of our medical center and translated it into a stunning visual identity that reflects our values of trust and care. From the logo design to the website, everything feels seamless, modern, and professional. We are extremely satisfied with their work and the way they handled every detail with care and precision. Our patients are already noticing the difference!
Mr. Dinesh Kumar
Founder
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