1. Brand Research and Concept Development
Our first step was to understand Parmanand Medical Centre’s values, vision, and services. The goal was to create a visual identity that would resonate with their target audience while maintaining professionalism and accessibility. We also studied other healthcare brands to ensure our approach was fresh, unique, and legally compliant.
2. Logo Design and Trademark Consideration
We created a logo that reflects trust and healthcare professionalism, using simple, clean, and bold elements to communicate the center’s core values. The color palette was carefully chosen to evoke feelings of calmness, cleanliness, and reliability, which are essential traits in the healthcare industry.
- Trademark-Ready: The logo was designed in such a way that it was original and free from any potential legal issues, making it ready for trademark application.
- Symbolism: The logo integrates subtle symbolism related to healthcare, ensuring it aligns with the center’s mission without being overly complex.
3. Brand Guidelines Development
We developed a comprehensive brand guide that outlined the proper usage of all visual elements, including:
- Logo placement and spacing.
- Color schemes and their psychological impact on patients.
- Typography: Clean, legible fonts suitable for both digital and print mediums.
- Imagery guidelines: Using images that evoke trust and professionalism.
The guide ensures consistent visual representation across all touchpoints, from online platforms to physical marketing materials.
4. Marketing Collateral Design
We designed all the necessary marketing collateral for Parmanand Medical Centre, maintaining the brand’s cohesive visual identity. This included:
- Business Cards: Simple, professional cards with clear contact information and the center’s branding.
- Letterheads: Elegant letterheads that reflected the medical center’s professional image, suitable for official communication.
- Posters for Highways & Internal Use:
- Highway Posters: Bold and attention-grabbing designs for outdoor advertising, ensuring visibility from a distance.
- In-Center Posters: Informational posters that are visually appealing and educational, placed in waiting areas and exam rooms.
- Flyers and Brochures: Informational materials that provide key details about services, doctors, and special offers.
- Internal Signage: Directional signage and informative boards inside the center, designed for easy navigation and a welcoming environment.
5. Website and Online Presence Design
- The website was designed to reflect the center’s modern yet patient-focused approach, ensuring a seamless user experience for visitors and easy access to appointment booking.
- We integrated visual branding across the website, using the same color palette, typography, and logo treatment to maintain consistency.
- Ensured that all online communication, including email templates and social media visuals, adhered to the brand guidelines.
6. A-Z Visual Elements Design
- Stationery Design: From letterheads to envelopes, we ensured that every printed item aligned with the visual identity.
- Advertising Materials: We crafted various ads that were used across both online and offline platforms, ensuring the branding remained consistent across all campaigns.
- Clinic Interior Design: Elements like wall graphics, doctor’s signage, and reception area branding were designed to maintain the aesthetic and theme, creating a cohesive experience from the moment patients enter the center.