The journey of rebranding Shabddkhel began with understanding its true essence—capturing the richness of Shayari and its deep emotional impact, but in a form that could transcend traditional barriers and appeal to modern sensibilities.
- Redefining the Logo: The first step was to reimagine the logo. We aimed to retain the charm of hindi calligraphy but stylized it to create a more fluid, contemporary feel. The goal was a logo that would feel fresh, youthful, and modern—something that could be instantly recognizable on social media platforms, websites, and mobile screens.
- Creating the Visual Language: To resonate with a younger audience, we chose a bold and optimistic color palette. Bright, uplifting colors such as teal, coral, and yellow were incorporated, reflecting the vibrancy of the brand and the positive energy of poetry. The typography was carefully selected—combining traditional calligraphy with modern fonts, ensuring the balance between old and new.
- Visual Appeal Across Platforms: Whether designing social media posts, website pages, or YouTube videos, the visual identity was always driven by the idea of making the poetry feel accessible, contemporary, and visually engaging:
- Social Media Posts: We created posts that were visually rich and interactive, blending high-quality images, creative typography, and poetic themes in a way that invited people to engage and share.
- Website Design: The website layout was designed with a sleek, minimalist approach, emphasizing the beauty of the poetry. We ensured the design was mobile-friendly, intuitive, and modern.
- YouTube Videos: For the video content, we used dynamic editing, integrating poetic text with compelling visuals, music, and subtle animations that brought the verses to life.
- Brand Collateral and Marketing Materials: A complete brand guide was developed, including templates for social media, promotional posters, and other digital content that adhered to the fresh visual direction. The challenge was to create content that was not just a reflection of the poetry but an experience that connected emotionally with the audience.
- Optimizing the User Experience: Everything from how the Shayari images were presented to how the website navigated needed to feel fresh and easy. We ensured the visual elements and user interface (UI) aligned with the younger audience’s digital habits—dynamic, fast, and highly interactive. Each post or page would encourage users to scroll, share, and engage, blending functionality with design seamlessly.