WELCOME

01.

Company Profile

Shabddkhel is not just an entertainment website; it’s a platform that celebrates the timeless beauty of Shayari. Their mission is simple: to spread joy through words. While their tagline speaks of art and music, their true passion lies in words—words that connect people, words that evoke emotions, and words that have the power to change lives.

Shabddkhel started as a vision to offer poetry lovers a place to experience the greatest Shayari in the form of images, text, and videos. They believe in the power of poetry to make people smile, to make them think, and to make them feel seen and heard. With a dedication to preserving the art of Shayari while embracing modern technology, Shabddkhel strives to keep the art of Shayari alive for generations to come.

With their rich archive, easy navigation, and dynamic content, Shabddkhel is where poetry meets the digital age—creating a platform that resonates with both traditional poetry lovers and modern digital users alike.
Reviving The Poetry Experience – Shabddkhel
02.

The Brief

Shabddkhel, a platform dedicated to the art of Shayari, needed a fresh visual identity that would resonate with a younger audience. The challenge was to revamp the existing brand into something visually compelling, energetic, and modern—capturing the timeless beauty of Shayari while making it relatable to the contemporary generation. The brand’s core ethos was to bring evergreen poetry to a fresh, vibrant audience in a visually engaging format, across various digital platforms.

The task was multifaceted:

Make the brand appealing to the younger generation: The visual appeal had to reflect modern aesthetics while retaining the elegance and tradition of Shayari.
Infuse optimism into the design: The tone of the visual elements should radiate positivity, energy, and an emotional connection with the audience.
Redesign the logo: The previous logo needed a transformation that would reflect a more youthful, dynamic, and sophisticated identity while staying true to the brand’s roots.
Unified visual identity: Every visual asset—whether it be social media posts, website design, or YouTube videos—had to work together to create a cohesive and unforgettable brand experience.
Leverage Shayari in a modern context: The visual identity had to bridge the timelessness of Shayari with the trends and digital-first culture embraced by the younger audience.
03.

The Approach

The journey of rebranding Shabddkhel began with understanding its true essence—capturing the richness of Shayari and its deep emotional impact, but in a form that could transcend traditional barriers and appeal to modern sensibilities.

  1. Redefining the Logo: The first step was to reimagine the logo. We aimed to retain the charm of hindi calligraphy but stylized it to create a more fluid, contemporary feel. The goal was a logo that would feel fresh, youthful, and modern—something that could be instantly recognizable on social media platforms, websites, and mobile screens.
  2. Creating the Visual Language: To resonate with a younger audience, we chose a bold and optimistic color palette. Bright, uplifting colors such as teal, coral, and yellow were incorporated, reflecting the vibrancy of the brand and the positive energy of poetry. The typography was carefully selected—combining traditional calligraphy with modern fonts, ensuring the balance between old and new.
  3. Visual Appeal Across Platforms: Whether designing social media posts, website pages, or YouTube videos, the visual identity was always driven by the idea of making the poetry feel accessible, contemporary, and visually engaging:
    • Social Media Posts: We created posts that were visually rich and interactive, blending high-quality images, creative typography, and poetic themes in a way that invited people to engage and share.
    • Website Design: The website layout was designed with a sleek, minimalist approach, emphasizing the beauty of the poetry. We ensured the design was mobile-friendly, intuitive, and modern.
    • YouTube Videos: For the video content, we used dynamic editing, integrating poetic text with compelling visuals, music, and subtle animations that brought the verses to life.
  4. Brand Collateral and Marketing Materials: A complete brand guide was developed, including templates for social media, promotional posters, and other digital content that adhered to the fresh visual direction. The challenge was to create content that was not just a reflection of the poetry but an experience that connected emotionally with the audience.
  5. Optimizing the User Experience: Everything from how the Shayari images were presented to how the website navigated needed to feel fresh and easy. We ensured the visual elements and user interface (UI) aligned with the younger audience’s digital habits—dynamic, fast, and highly interactive. Each post or page would encourage users to scroll, share, and engage, blending functionality with design seamlessly.
Keep Earning From Client - BrandKob Values
04.

The Outcome

– Modernized visual identity that appealed to a young, dynamic audience while preserving the emotional depth of Shayari.
– Optimistic and vibrant color palette and typography choices that energized the brand.
– Consistent brand identity across all digital platforms, including social media posts, website, and YouTube videos.
– Redesigned logo that captured the essence of the brand in a fresh and modern way.
– Easy-to-navigate, engaging web and social media presence that brought Shayari to life for a new generation.
Working with BrandKob has been an amazing experience. They understood the soul of our vision at Shabddkhel and transformed it into a visual identity that speaks to the youth today. The new logo, vibrant colors, and the design elements have completely elevated how we connect with our audience. Our followers have noticed the change, and the engagement has skyrocketed. BrandKob truly brought the magic of Shayari into the modern world—visually appealing, timeless, and full of optimism.
Karzdaar
Founder
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