Immersing in the Brand Essence

• Core Identity Understanding:
  Understood the core identity of Milestones & Memories as a curator of grand, cultural, and personalized destination weddings.
• Portfolio & Visual Assets:
  Analyzed their existing portfolio and visual assets to identify the storytelling potential of their photos and videos.
• Competitive Benchmarking:
  Evaluated competitors and top players in the event planning industry to establish benchmarks.
  
  
  

Crafting Content that Speaks Volumes

• Developing Event Footage Posts:
  Developed visually rich posts using actual event footage, highlighting elements such as stunning décor, candid moments, and intricate cultural details.
• Balancing Elegance & Storytelling:
  Designed posts that reflect the elegance and charm of their events while maintaining a balance between promotional and personal storytelling.
• Creating a Content Mix:
  • Highlight Reels: Showcasing event execution.
  • Carousels & Single Posts: Highlighting the best frames.
  • Tipsy Reels: Event planning and cheeky captioned videos to increase engagement.
  • Behind-the-Scenes Snippets: Humanizing the brand.
  • Infographic-Style Posts: Wedding planning tips to build authority.
  • Client Testimonials: In reels and carousel formats to foster trust.
  • Festival Wishes & Event Anniversaries Stories: Celebrating milestones and events.
    
    
    

Social Media Management

• Instagram & Facebook Strategy:
  Developed a cohesive content strategy to ensure the aesthetic integrity of their feed, with consistent branding elements across platforms.
• Occasional Ads:
  Crafted and executed targeted campaigns for event inquiries, focusing on couples planning destination weddings in Thailand.
  
  
  

The Monthly Content Calendar

• Designing the Calendar:
  Designed a social media calendar to showcase how the feed would look post by post for the successive month, ensuring balance and symmetry.
• Drafting Captions:
  Drafted captions aligned with the event themes, ensuring they are engaging and call-to-action-driven.
• Client Feedback:
  Presented the draft calendar to the Milestones & Memories team for feedback and made iterative updates.
• Archiving Content:
  Archived the final monthly content for easy future access.