WELCOME

Website Design and Development of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
A Visual Journey Through Urdu Poetry
01.

Company Profile

Shabddkhel is not just an entertainment website; it’s a platform that celebrates the timeless beauty of Urdu poetry. Their mission is simple: to spread joy through words. While their tagline speaks of art and music, their true passion lies in words—words that connect people, words that evoke emotions, and words that have the power to change lives.

Shabddkhel started as a vision to offer poetry lovers a place to experience the greatest Shayari in the form of images, text, and videos. They believe in the power of poetry to make people smile, to make them think, and to make them feel seen and heard. With a dedication to preserving the art of Urdu poetry while embracing modern technology, Shabddkhel strives to keep the art of Shayari alive for generations to come.

With their rich archive, easy navigation, and dynamic content, Shabddkhel is where poetry meets the digital age—creating a platform that resonates with both traditional poetry lovers and modern digital users alike.
Website Design and Development of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
Shabddkhel – Website
02.

The Brief

Shabddkhel was born from a deep love for Urdu poetry and the art of expression. Their tagline, “Painting Smiles through Words, Art, and Music,” is a reflection of their mission—to use the power of words to brighten people’s lives. But as of now, they were focusing only on words, and more specifically, Shayari—a timeless form of poetry that resonates with millions.

The challenge? To create a platform that not only housed the best of Shayari, but also provided an experience that was seamless, dynamic, and engaging. The site had to house Shayari Images, and most importantly, provide a customized navigation that made browsing poetry feel effortless.

Shabddkhel didn’t just want another website. They envisioned a living, breathing archive of poetry, where each poem, each Shayari felt alive. They needed a place where users could explore poetry by type—whether Ghazals, Nazms, Sher, or Songs—and also by poet, creating a space where poetry lovers could connect with their favorite words.

They also wanted the ability to easily share their favorite pieces on social media, making poetry more accessible and spreading it across platforms. And of course, they needed the experience to be as immersive as the poetry itself.

This wasn’t going to be just a website; this was going to be a poetic journey.
Website Design and Development of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
03.

The Approach

Understanding the Heart of Shabddkhel

Before diving into the design process, we dedicated time to understanding the soul of Shabddkhel—the poetry, the passion, and the essence of the site. Our core question was: How do we give the art of Shayari the platform it deserves while creating a fresh, intuitive experience?



UI/UX Design to Reflect the Poetry’s Emotion

Our goal was clear—make the user experience as fluid as the poetry itself. We focused on seamless navigation and thoughtful design:

  • Shayari Archive:
    We created a segregated Shayari archive, categorized by type (Ghazals, Nazms, Sher, Songs) and by poet, allowing users to easily find what they were looking for without feeling overwhelmed.
  • Intuitive Layout:
    The content was organized in a way that felt natural—every piece of poetry had its place, ensuring a pleasant and stress-free experience for visitors.



Building a Dynamic, Scalable Backend

Next, we worked on the backend to ensure the website could grow and evolve with ease:

  • Content Management:
    The backend portal was designed for simplicity. Admins could easily add new content by entering basic information, and the system would auto-generate fully styled pages, no coding required.
  • Multi-language Support:
    We ensured the site was versatile by enabling Shayari to be displayed in multiple languages (Hindi, English) and also as Shayari Images, making it accessible to a wider audience.



Custom Post Portals for Different Shayari Types

Each type of Shayari deserved its own attention and design. To achieve this, we built custom portals for each category:

  • Tailored Design:
    Whether it was Ghazals, Nazms, Songs, or Sher, each category had its own unique design, ensuring that the poetry was displayed in the most beautiful and respectful way possible.
  • Showcasing the Art Form:
    It wasn’t just about displaying words—it was about showing them off in their purest and most artistic form.



Rotating Featured Content

We wanted the homepage to feel vibrant and dynamic, so we incorporated rotating featured content:

  • Top Sher & Featured Ghazals:
    A dynamic display of top Sher, featured Ghazals, and other rotating content was added to keep the site fresh and engaging, encouraging users to return.
  • Shareable Poetry:
    Every piece of featured content was shareable, allowing the beauty of Shayari to spread far and wide.
Website Design and Development of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
Website Design and Development of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
Website Design and Development of a Entertainment Company - Shabddkhel - BrandKob Portfolio Image
04.

The Outcome

– Categorized Shayari Archive: A user-friendly archive categorized by Shayari type (Ghazals, Nazms, Sher) and Poet for seamless navigation.

– Custom Post Portals for Each Category: Tailored portals for Ghazals, Nazms, Sher, and more, ensuring each type of Shayari shines through.

Dynamic Front Page: Top Sher, Featured Ghazals, and more, constantly rotating to keep the homepage fresh.

– Effortless Content Creation: A backend portal that allows admins to easily add new Shayari in multiple languages and formats (images, text, video).

– Social Media Integration: Every piece of content is easily shareable, helping users spread the beauty of poetry across social platforms.
Working with BrandKob was an incredible experience. From the start, they understood our vision for Shabddkhel—a platform where Shayari could live and breathe. They didn’t just build a website; they created a space for poetry to thrive. The design was not only beautiful but functional. The backend was intuitive, and we loved how easy it was to keep the site fresh with new content. BrandKob listened to every idea we had and turned them into reality, creating a website that is both artistic and practical. It’s been amazing to see how users are interacting with the site, and we couldn’t be happier with the outcome!
Karzdaar
Founder
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