Research & Strategy Development
- Conducted thorough research into the medical industry’s social media best practices.
- Analyzed competitors and gained insights into Parmanand Medical Centre’s target audience.
- Developed a strategy that highlighted the medical center’s expertise while maintaining an approachable and informative tone.
Content Calendar Creation
- Designed a monthly content calendar to maintain a streamlined and consistent social media presence.
- Post Types: Reels, stories, single posts, carousels, YouTube videos, and YouTube shorts.
- Themes & Topics: Focused on health topics, medical services, doctor introductions, patient testimonials, and special offers.
- Post Timings: Strategically scheduled posts to engage audiences during peak hours.
- Allowed flexibility for real-time adjustments, such as sudden announcements or trending healthcare topics.
Content Creation & Design
- Topic Research: Researched trending medical topics, common patient queries, and relevant industry news to create engaging posts.
- Design: Crafted content with a clean, professional aesthetic aligned with the medical center’s branding for platform consistency.
- Platform-Specific Content:
- Instagram: Carousels, stories, and reels featuring professional graphics and informative text.
- Facebook & LinkedIn: Detailed posts and articles offering deeper insights into services and specialties.
- YouTube: Planned and scripted videos on services, doctor interviews, and healthcare tips.
- Google Business Profile: Highlighted daily updates, patient reviews, and quick health tips optimized for local search.
Video Production & Editing
- Organized professional shoots with doctors to capture healthcare tips, patient care stories, and insights.
- Professionally edited videos for conciseness, engagement, and alignment with the brand’s aesthetic.
- Created short-form content, such as reels and shorts, to leverage high engagement rates on Instagram and YouTube.
Community Engagement & Monitoring
- Actively managed each social media account to ensure consistent engagement through:
- Prompt responses to comments and messages.
- Interactive stories with polls, quizzes, and Q&A sessions to encourage audience participation.
- Regular follow-ups with interested individuals, converting inquiries into appointments and consultations.
Analytics and Optimization
- Monitored social media performance using analytics tools.
- Key Actions:
- Refined strategies and optimized content based on performance data.
- Tracked metrics such as reach, likes, shares, and comments for continuous improvement.
- Adjusted post types and timings to maximize visibility and interaction.
