This wasn’t just about slapping a logo on a page or designing a few marketing materials. This was about redefining how Leogen Biotics would be perceived by the world. Our approach was rooted in deep discovery, a journey that started with understanding the core of Leogen’s brand and then translating that into a visual experience.
- Discovery & Immersion: Our first step was more than just a design session—it was a deep dive into Leogen Biotics itself. What did they stand for? What did they want to say with their brand? Health, vitality, and trust were at the heart of their products, but how could we bring that to life visually? We explored everything—what they stood for, their values, the feeling they wanted to evoke in their customers, and how we could capture that in a design.
- Redesigning the Logo: The logo wasn’t just an image; it was an emblem of their brand. We didn’t want to just tweak it; we wanted to breathe new life into it. The final logo had to feel fresh, modern, and confident, yet grounded in trust. We worked closely with the Leogen team, exploring every possibility, from fonts to shapes, until we found something that felt truly theirs. The new logo wasn’t just a visual; it was a representation of Leogen’s mission.
- Crafting the Brand Guide: The logo was just the beginning. We needed to create a guide that would allow Leogen to apply their visual identity consistently across all mediums, from print to digital. The brand guide became the foundation for everything else—a set of rules that defined color schemes, typography, and imagery. It was clean, minimal, and straightforward—just like the brand itself. The brand guide wasn’t just a document; it was a blueprint for how Leogen would present itself to the world, ensuring every piece of communication felt unified.
- Marketing Collateral: Once we had the brand guide, we turned our focus to the marketing collateral. This wasn’t just about creating letterheads or business cards—it was about making sure every touchpoint felt like part of the Leogen story. We designed business cards, letterheads, and posters that could be used in Leogen’s center. But they weren’t just functional designs; each piece was an opportunity to reinforce the brand’s identity and connect with customers on a deeper level.
- Product Branding & Packaging: The most exciting part was creating the brand identity for each of Leogen’s products. Every product needed its own personality, but it also had to stay true to the core brand identity. We designed product packaging that felt premium yet approachable, reflecting the clean and health-oriented vibe of the brand. Whether it was a bottle of multivitamins, an injection pack, or a tablet strip, each product had its own story to tell—yet it still felt part of the larger Leogen family.
- Literature Design: Finally, we designed literature that would accompany the products—flyers, brochures, and detailed product information sheets. But again, this wasn’t just about putting text on paper. We wanted the literature to feel as much a part of the Leogen brand as the product itself. It had to be visually engaging, informative, and ultimately reflect the brand’s commitment to quality and customer trust.
- Implementation & Final Touches: With everything in place, we didn’t stop at just delivering the designs. We worked closely with the Leogen team to ensure everything was applied correctly—whether it was printing the marketing materials or producing the product packaging. It wasn’t just about delivering assets; it was about ensuring the brand came to life in every detail.