Research & Strategy Development
- Conducted in-depth research into social media best practices in the medical industry.
- Analyzed competitors and gained insights into Parmanand Medical Centre’s target audience.
- Developed a strategy to highlight the center’s expertise while maintaining an approachable and informative tone.
Content Calendar Creation
- Created a monthly content calendar to ensure a consistent and organized social media presence.
Key Features:
- Types of Posts: Included reels, stories, single posts, carousels, YouTube videos, and YouTube shorts.
- Themes and Topics: Focused on health topics, medical services, doctor introductions, patient testimonials, and special offers each month.
- Post Timings: Scheduled posts strategically during peak engagement hours.
- The calendar was flexible, allowing real-time updates for announcements or trending healthcare topics.
Content Creation & Design
- Researched trending medical topics, patient queries, and industry news to create informative and engaging content.
Platform-Specific Content:
- Instagram: Designed eye-catching carousels, stories, and reels with professional graphics and informative text.
- Facebook & LinkedIn: Developed detailed posts and articles showcasing services and specialties.
- YouTube: Planned and scripted videos to provide in-depth insights into services, doctor interviews, and healthcare tips.
- Google Business Profile: Created posts highlighting daily updates, patient reviews, and quick health tips optimized for local search.
- All designs adhered to Parmanand Medical Centre’s visual identity for consistency across platforms.
Video Production & Editing
- Organized professional shoots with doctors to capture valuable insights, healthcare tips, and patient care stories.
- Edited videos to be concise, engaging, and visually aligned with the brand.
Content Highlights:
- Reels and shorts leveraged short-form content to drive engagement on Instagram and YouTube.
- Full-length YouTube videos provided deeper dives into services and expert interviews.
Community Engagement & Monitoring
- Actively managed all social media accounts to foster audience interaction.
Engagement Activities:
- Promptly responded to comments and messages.
- Conducted interactive stories with polls, quizzes, and Q&A sessions to encourage follower participation.
- Regularly followed up with interested individuals, increasing appointments and consultations.
Analytics and Optimization
- Monitored performance across platforms using social media analytics tools.
Key Metrics Tracked:
- Engagement metrics: reach, likes, shares, and comments.
- Post performance: refined content and adjusted strategies based on data insights.
- Timing and post types: optimized for maximum visibility and interaction.
