Parmanand Medical Centre- Website - BrandKob : Simply Creative
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Parmanand
Medical
Centre,
led
by
Dr.
Shekhar
Shrivastav,
the
Head
of
Orthopedics
at
Sant
Parmanand
Hospital,
is
a
multi-specialty
medical
center
offering
expert
care
in
Orthopedics,
Cardiology,
Physiotherapy,
and
Gynecology.
Located
in
Yamuna
Vihar,
Delhi,
the
center
is
dedicated
to
providing
accessible,
affordable,
and
top-quality
healthcare
services
to
the
local
community.
Driven
by
the
conviction
that
everyone
deserves
access
to
specialized
care
in
their
neighborhood,
Parmanand
Medical
Centre
strives
to
make
a
significant
impact
on
the
availability
of
healthcare
in
the
region.
Parmanand
Medical
Centre
needed
a
robust,
user-friendly,
and
aesthetically
pleasing
appointment
booking
website
that
would:
–
List
medical
services
provided
at
the
center,
with
clear
and
detailed
descriptions
for
each
department.
–
Feature
doctors’
profiles,
including
their
qualifications,
specialties,
and
availability.
–
Allow
patients
to
book
appointments
online,
synchronized
with
doctors’
schedules
and
service
timings.
–
Offer
quick
contact
buttons
for
seamless
communication
across
all
pages.
–
Incorporate
a
blog
section
for
health-related
articles,
updates,
and
useful
tips.
–
Create
a
website
that
adheres
to
healthcare
industry
standards
while
delivering
a
visually
appealing
and
intuitive
UI/UX.
We
were
entrusted
with
the
end-to-end
management
of
the
website—from
domain
registration,
hosting,
and
content
creation
to
design,
publishing,
and
continuous
updates
Location
Delhi, India
Industry
Medical & Health
All Involvements
03.
The Approach
Research & Strategy Development
- Conducted in-depth research into social media best practices in the medical industry.
- Analyzed competitors and gained insights into Parmanand Medical Centre’s target audience.
- Developed a strategy to highlight the center’s expertise while maintaining an approachable and informative tone.
Content Calendar Creation
- Created a monthly content calendar to ensure a consistent and organized social media presence.
Key Features:
- Types of Posts: Included reels, stories, single posts, carousels, YouTube videos, and YouTube shorts.
- Themes and Topics: Focused on health topics, medical services, doctor introductions, patient testimonials, and special offers each month.
- Post Timings: Scheduled posts strategically during peak engagement hours.
- The calendar was flexible, allowing real-time updates for announcements or trending healthcare topics.
Content Creation & Design
- Researched trending medical topics, patient queries, and industry news to create informative and engaging content.
Platform-Specific Content:
- Instagram: Designed eye-catching carousels, stories, and reels with professional graphics and informative text.
- Facebook & LinkedIn: Developed detailed posts and articles showcasing services and specialties.
- YouTube: Planned and scripted videos to provide in-depth insights into services, doctor interviews, and healthcare tips.
- Google Business Profile: Created posts highlighting daily updates, patient reviews, and quick health tips optimized for local search.
- All designs adhered to Parmanand Medical Centre’s visual identity for consistency across platforms.
Video Production & Editing
- Organized professional shoots with doctors to capture valuable insights, healthcare tips, and patient care stories.
- Edited videos to be concise, engaging, and visually aligned with the brand.
Content Highlights:
- Reels and shorts leveraged short-form content to drive engagement on Instagram and YouTube.
- Full-length YouTube videos provided deeper dives into services and expert interviews.
Community Engagement & Monitoring
- Actively managed all social media accounts to foster audience interaction.
Engagement Activities:
- Promptly responded to comments and messages.
- Conducted interactive stories with polls, quizzes, and Q&A sessions to encourage follower participation.
- Regularly followed up with interested individuals, increasing appointments and consultations.
Analytics and Optimization
- Monitored performance across platforms using social media analytics tools.
Key Metrics Tracked:
- Engagement metrics: reach, likes, shares, and comments.
- Post performance: refined content and adjusted strategies based on data insights.
- Timing and post types: optimized for maximum visibility and interaction.
–
Comprehensive
Appointment
Booking
System:
A
well-integrated
system
that
allows
patients
to
book
appointments
with
specific
doctors
or
services,
ensuring
ease
of
use.
–
Seamless
UX/UI:
A
clean
and
easy-to-navigate
interface
that
adapts
to
mobile
and
desktop
screens,
enhancing
accessibility
for
patients.
–
Real-Time
Doctor
Availability:
Appointment
slots
that
are
automatically
synchronized
with
the
doctor’s
available
timings.
–
Quick
Contact
Features:
Floating
buttons
throughout
the
website
for
easy
access
to
appointment
forms,
phone
calls,
and
emails.
–
Service
and
Doctor
Information:
Detailed
pages
that
list
all
the
services
offered
by
the
medical
center,
including
descriptions,
profiles,
and
schedules
for
each
doctor.
–
Blog
Section:
A
resource
for
patients
to
stay
informed
with
the
latest
health
tips,
articles,
and
news.
–
Full
Website
Management:
Complete
management
of
the
website,
from
content
creation
to
hosting,
ensuring
everything
runs
smoothly
and
efficiently.
BrandKob’s
expertise
in
web
design
and
development
made
the
process
of
creating
our
website
seamless
and
easy.
They
understood
the
healthcare
industry
requirements
and
delivered
a
website
that
is
not
only
functional
but
also
easy
to
navigate.
The
online
appointment
system
has
already
made
a
huge
difference
for
our
patients,
and
we
appreciate
their
attention
to
detail
and
commitment
to
making
our
online
presence
exceptional.
Some
things
don’t
have
to
be
this
complicated.
Let’s
simplify
the
tangles,
and
craft
a
website
that
your
brand
desperately
needs
so
you
can
focus
on
what
really
matters—no
endless
peeling,
no
wasted
time.
